Apple is reportedly planning to pull the plug on the iTunes Movie Trailers iPhone app. The Cupertino-based tech giant has already started hosting movie trailers exclusively in the company’s flagship TV app. According to a report by MacRumors, Apple suggested the closing of the app on a non-linked banner on the iTunes Movie Trailers website. The banner read: “Apple TV app is the new home of iTunes Movie Trailers. »
Apple’s new banner on the TV app
The report adds that a similar banner has also started appearing in both Apple’s iOS and tvOS apps. Some Apple TV users in the United States have reported seeing a new section in the TV app titled « Watch the Latest Trailers”. This section also has a main selection card that shows the original iTunes Movie Trailers logo. However, this section is titled « Movie & TV Trailers. »
As per the report, the new section in the TV app is not appearing for users in the UK and other regions yet. When UK users are tapping the banner in the original iTunes Movie Trailers app on their iPhones or iPads, they are redirected back to the TV app. This indicates that Apple has not yet completed its rollout of the merged app.
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In 2011, Apple launched a free app for iPhone and iPad users which offers easy access to the company’s library of movie trailers. The closing of the app is expected to be a part of Apple’s strategy to gradually wind down the iTunes branding as the company wants to bring all of its video content under the same umbrella.
The report doesn’t say if Apple will take down the iTunes Movie Trailers website. The site was hosted by the company in the 1990s and was originally titled « Quicktime Movie Trailers”. With this website, Apple wanted to showcase Apple’s QuickTime software and its ability to host downloadable movie trailers online at high resolution.
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